80 years of tradition and quality

In an old ceramics factory, which had been just bought, visionary Mr. Ferruccio Celani, who had been working in the paper industry since 1920, designed a 100% recycled paper mill in the city of Valinhos.

In a time when no one talked about global warming and sustainability, and used paper was considered trash, Cartonifício Valinhos was a pioneer in the segment in Brazil.

Paper is too valuable to be wasted.

The Celani family has been worried about the natural resources used in the industry since the beginning of Cartonifício Valinhos. Paper reutilization and recycling do not only preserve trees, but they also reduce soil, air and water pollution, and help to decrease the volume of trash.

With a privileged location, close to the country’s main highways, the company recycles about 5,000 tons of corrugated cardboard, white cardboard and mill broke monthly.

Another differential of Cartonifício Valinhos is the verticalization of the whole productive process, from the production of paper to corrugated carboard and packaging boxes, which guarantees flexibility and safety in the continuous supply of products with high quality and punctuality, through reverse logistics, in which the final product returns to the company in the form of raw material.


To provide high quality recycled products, always trying to understand the customer’s needs and delivering effective solutions through constant technological innovations.


To be a model in the sustainable production of recycled products, creating value for our customers, shareholders, collaborators, suppliers and the community.


  • Tradition and quality;
  • Incessant search of improvements and innovations;
  • Respect for the human being and the environment;
  • Dedication and honesty.
  • Histórico
  • 2018

    Beginning of the factory's extension. We became ISO 9001.2015 certified through audits performed by Rina Brasil.

  • 2014

    Implantation of the biomass boiler.

  • 2013

    We purchased a modern Slitter Scorer equipment for our corrugator that provides a clean cut, allowing a great quality improvement of the corrugated carboard sheets cut. We also became FSC ® certified that year because of the environment management we implanted.

  • 2011

    We imported a new machine to produce die cut boxes and purchased a new high quality flexo-folder-gluer printer with a vacuum transportation system and 4-color printing the next year.

  • 2010

    We invested in the extension of the paper making machine and automated several production processes to have efficiency and higher control when using raw materials and inputs.

  • 2007

    We became ISO 9001.2000 certified through audits performed by Fundação Carlos Alberto Vanzolini.

  • 2006

    We started to use a new building to produce cardboard with a new high production and high technology corrugator, and a second flexo-folder-gluer machine.

  • 2005

    We bought a new 3-color die cut rotary machine that allows the production of die cut boxes, that is, made with a matrix.

  • 2000

    We put into action our plan of entering the cardboard box business by importing a flexo-folder-gluer machine for the production of boxes of the briefcase type.

  • 1998

    We imported a second corrugator from Japan.

  • 1995

    The production of cardboard sheets starts when we buy a corrugator.

  • 1975

    We started to assembly a new paper making machine, which is totally renewed and modified today, to produce fluting paper and liner (test-liner).

  • 1944

    The first totally recycled paper machine of the São Paulo countryside is assembled..

  • 1934

    Mr. Ferrucio Celani designs a paper mill in Valinhos, in an old ceramics factory that he had just bought.